Experience more, be inspired, and spark real change.

Culture Is In Our DNA

Culture HELPS define us.

Our vision extends beyond words and ideas; it is brought vividly to life through tangible, measurable actions. Our Creative Direction seeks to reimagine traditional gatherings and translate them into inclusive, fully accessible, and environmentally sustainable experiences. We validate the authenticity of your artistic goals, making your promises tangible and credible. Drawing on production services and a broad, experienced global team, we can reimagine almost anything.

In media such as Film, we work with writers, directors, and production services companies to produce/executive produce poignant, critical, and relevant storytelling.

We might be small, but we deliver big.

And we define Culture.

APH works towards crafting transformative moments, curating experiences and environments that unite communities, ignite passion, and awaken powerful ideas. We understand deeply that thoughtful, immersive experiences have the potential not just to move hearts but also to shift perspectives and drive meaningful change.

Where It All Begins.

  • Martin brings over 30 years of experience in events, producing, and marketing from managing music artists and large-scale events to theatre and music projects nationally and internationally.

    Through directing, producing, performance management, creative direction, writing and performance across many continents, Martin has honed his performance and innovative events skills by working with diverse cultures in many areas of the entertainment industry. He has collaborated on over 350 live performances.

    Martin has Undergraduate and Master's degrees in classical voice/theatre (Trinity College, London), Marketing and advertising, and acting and a Doctorate from Middlesex University in London. He is currently undertaking post-doctoral studies at Harvard Kennedy University in Boston.


  • Tracey has over 30 years of experience in the entertainment industry. Her career began in the record industry with BMG before joining CBS in the US. She later worked with Entercom and is Vice President for National Partnerships and Investment with Audacy Inc.

    Tracey has a deep knowledge of events, marketing, organisational strategy, partnerships, sponsorship, investment, marketing, advertising and sales and has worked as part of the senior management group at Audacy to develop and see the growth of CBS/Entercom/Audacy Inc. into one of the two leading organisations in music and radio in the United States.

    Tracey brings great love and passion for music, theatre, marketing and events to APH and is excited to contribute to its strategic development and further expansion within the United States and globally.

think outside the square…

We Embrace Difference

and redefine it.

At APH, our commitment to culture doesn't stop at our projects—it thrives within every interaction, collaboration, and partnership. Our community celebrates inclusivity, diversity, and sustainability, empowering everyone to contribute meaningfully. We push beyond convention daily with a simple yet profound goal:

Be Extraordinary because ordinary is never enough—not for our vision, and certainly not for yours.

Industry Trends

52.8b

Thats the total spend on Live Perofrmances (US) in 2024 - Up 11% from 2023.

Source: Statista

21%

Annual increase in the Immersive live experience market (US) since 2019. figures rose to 3.5b in 2024. up from 1.5b in 2019.

Source: Habo

2x

Live events and concerts will double in attendance (US) between 2025 and 2030.

Source: Renub Research

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